Facebook Page vs Website for a Small Business
A lot of small businesses run for years on a Facebook Page alone, and for some that works fine. But a Page and a website are built to do different jobs. Here is how they actually compare, and where the gaps show up.
What a Facebook Page is good for
Facebook Pages are quick to set up, free, and familiar to most customers. They are genuinely useful for posting updates, sharing photos, running a bit of local word-of-mouth, and letting people message you directly. If your customers already spend time on Facebook, a Page meets them where they are.
Where a Page falls short
The limits tend to show up once your business relies on the Page as its only online home:
- You are renting, not owning. Facebook can change its layout, restrict a Page, or lose your login recovery, and there is no simple way to get your audience back somewhere else.
- It depends on people already having an account. Some customers do not use Facebook at all, and a Page cannot be found through a plain Google search the way a proper website can.
- Information gets buried. Prices, opening hours and services end up scattered across old posts and a small “About” tab instead of laid out clearly.
- It can look casual. Fairly or not, some customers still judge a business by whether it has its own web address, rather than only a Facebook Page.
What a website adds
A simple website gives you one settled place with your services, prices, hours, reviews and a clear way to book or call, all under your own web address. It shows up when people search for what you do near them, not just when Facebook decides to show your post in someone’s feed. It also keeps working exactly the same whether or not a visitor has, or uses, a Facebook account.
A Facebook Page is a conversation. A website is your address. Most local businesses need both, but only one of them is yours.
Using both together
This is not really a choice between the two. Keep posting on your Facebook Page for the day-to-day updates and community feel, and link it to a simple website that holds the permanent details: what you do, what it costs, and how to book. Put the website link in your Facebook bio and posts, so people always have a proper home to land on. If you are not sure what that page should include, the one-page website planner is a quick way to map it out, and the website readiness checker will tell you what you already have covered.
Getting a website without the hassle
If the reason you have stuck with a Facebook Page alone is that building and maintaining a website sounds like a job in itself, that is exactly what LaunchSite is for. It is a managed one-page website for £39.99/month on a 24-month plan, with no upfront build fee, and your first draft ready within 3 working days of completed onboarding. Hosting, SSL, a standard domain, email forwarding and monthly updates are all included, so there is no tech setup left for you to do. See example websites or look at a local services demo site to get a feel for what a simple one looks like.