What Should a Salon Website Include?
A salon website does not need to be fancy. It needs to answer the questions clients ask before they book: what you do, what it costs, what your work looks like, and how to get in. Here is the simple checklist.
The essentials every salon site needs
Whether you do nails, lashes, hair or beauty, cover these and you are most of the way there:
- What you offer — a clear list of your main services.
- Prices — clients love knowing before they ask. Build one fast with our price list maker.
- Photos — a small gallery of your actual work. This sells you more than any words.
- An easy way to book — a booking link, call button or WhatsApp button, front and centre.
- Opening hours — including which days you are closed.
- Reviews — two or three happy clients build instant trust.
- Where you are — your area or address, with a map link.
Make booking effortless
The single biggest job of a salon site is turning a browser into a booking. Put your main action, book, call or WhatsApp, right at the top and repeat it at the bottom. Do not make people hunt for it or fill in long forms.
Photos do the heavy lifting
For beauty and hair, your gallery is your shop window. You do not need a professional shoot, well-lit phone photos of your best work are plenty. Aim for a handful of strong images rather than dozens of average ones.
Clients decide with their eyes. A few great photos of your work will out-perform any amount of clever wording.
One page is usually enough
Most salons do not need a big multi-page site. A single well-organised page, services, prices, gallery, reviews, hours and a booking button, loads fast and is easy to keep updated. See a beauty salon example or plan yours with the website planner.
Don’t want to build it yourself?
If the idea of building and maintaining this makes your eyes glaze over, that is exactly what LaunchSite is for. We build and manage your salon’s one-page site for £39.99/month, hosting, SSL, domain and monthly updates included, with no tech setup for you.