What Should a Cake Business Website Include?
Someone looking for a cake maker wants to see your work, get a rough idea of price, know how far in advance to order, and find an easy way to ask about their occasion. Here is what a cake business website should include.
The essentials every cake business site needs
Whether you do wedding cakes, birthdays or celebration bakes, cover these:
- A photo gallery — your favourite cakes, clearly and consistently photographed.
- A price guide — even starting prices by size or tier help people budget. Put one together with the price list maker.
- Ordering lead times — how far in advance you need orders, especially for wedding or tiered cakes.
- Allergen information — a clear note on how you handle allergies and dietary requirements.
- Delivery or collection — whether you deliver, and any areas or charges involved.
- An easy way to enquire — a form or contact link for custom orders.
Let your gallery do the selling
Cakes are bought on how they look. A gallery of your strongest, most recent work, photographed consistently against a plain background, will do more to win an order than any description of flavours or fillings.
A customer choosing a cake maker is choosing a look for their occasion. Show them your standout pieces and let the cakes speak for themselves.
Be upfront about lead times
One of the most common questions cake makers get is “how far in advance do I need to order”. State it plainly, especially for wedding or larger tiered cakes which often need weeks of notice, so people do not enquire too late and end up disappointed.
Cover allergens and dietary needs clearly
Allergy information matters, both for trust and for safety. A short, honest note about how you handle nut-free, gluten-free or other dietary requests, and any limitations, reassures customers and avoids awkward conversations after an order is placed.
One page is usually enough
Most cake businesses do not need more than a single page: gallery, price guide, lead times, allergens, delivery details and a way to enquire. It is quick to browse and easy to keep updated as your designs change. Plan yours with the one-page website planner.
Don’t want to build it yourself?
If you would rather be decorating than building a website, LaunchSite handles it for you. It is £39.99/month on a 24-month plan, with no upfront build fee. Hosting, SSL, a standard domain, email forwarding and monthly updates are all included, and your first draft arrives within 3 working days of completed onboarding, with no tech setup on your end.