Do I Need a Website If I Have a Google Business Profile?
A Google Business Profile (the listing that shows up on Maps and in search) is one of the best free things a local business can have. But it is not quite the same as a website. Here is how they fit together.
What a Google Business Profile does well
Your profile shows your name, location, hours, photos, reviews and a phone number right in Google and on Maps. For being found locally, it is essential, set it up and keep it updated. Our Google description generator helps with the wording.
Where the profile stops
A profile is a listing, not a full home for your business. It has limits:
- Limited space for services and prices. There is nowhere to lay out a proper price list or explain what you do.
- You don’t fully control it. Google decides the layout, and profiles can be edited or suspended.
- No booking flow of your own. You are relying on a call or a message.
- It asks for a website. Google literally has a “website” field, and a real link makes you look more established.
Profile + website = the sweet spot
The strongest setup for a local business is a well-kept Google Business Profile and a simple website linked from it. The profile helps people find you; the website gives them the full picture, services, prices, photos, hours, and an easy way to get in touch.
Think of your Google profile as the signpost and your website as the shop. You want both.
What that website needs to be
Nothing complicated. One clear page with your services, prices, a few photos, reviews, hours and a booking or call button is enough for most local businesses. Plan it with the website planner or see examples.
Let us handle the website part
LaunchSite builds and manages that one-page site for you, and you can link it straight from your Google profile. It is £39.99/month with no upfront build fee, and includes hosting, SSL, a standard domain and monthly updates.